9 Feb 2016





Look at the nine layers of headers on this web page, from top to bottom. At the top, you have a header with things like “Sell” and “Gift Card”, then another header with a search bar, then a third with categories of devices (like “Electronics” and “Men”) so on. There are nine headers in total, if you count from top to bottom until you get the actual content, in this case a list of TVs. It’s sad to see companies stuff layer upon layer of headers, whether navigation or search. Even companies who generally do a decent job with UI, like Flipkart.

This reminds me of my belief that desktop UIs need to be designed for a 10-inch iPad screen, and then expanded to fit a laptop screen, as opposed to being designed for a laptop screen, where the temptation is to stuff layers upon layers of crap.

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