The PC industry is committed to providing content protection on the PC —ATI.
Translation: The PC industry will screw its paying customers by denying them the right to play content they paid for on a device and using software of their choice.
There are other instances of the industry working against users. For instance, when the Sony rootkit came out, Symantec Antivirus wouldn't classify it as malware because it's from Sony. PC Magazine didn't run an article about it for quite some time, if ever.
Just like the world at large, the PC industry is a bunch of scumbags who will kill their grandmothers if it adds to the bottom line.